If you’ve been waiting to treat yourself to a new lipstick, National Lipstick Day is the perfect excuse. MAC Cosmetics is celebrating with one of its most popular annual promotions by giving away a FREE MACximal Silky Matte Lipstick at participating freestanding MAC stores across the United States on July 29, 2026, while supplies last.

This is one of the most anticipated beauty freebies of the year, and it’s expected to attract long lines at many locations.

How to Get a Free MAC Lipstick

To receive your free lipstick:

• Visit a participating freestanding MAC Cosmetics store in the United States on July 29, 2026.
• No purchase is required at participating locations.
• The free lipstick is available while supplies last.
• Promotions may vary by region, so check with your local store before heading out.

Which Lipstick Is Free?

This year’s giveaway includes one of the following MACximal Silky Matte Lipstick shades:

• Taupe
• You Wouldn’t Get It

Availability may vary by location, and stores may only have one shade remaining later in the day.

What Is National Lipstick Day?

National Lipstick Day is celebrated every year on July 29 and is one of the biggest shopping events in the beauty industry. Many makeup brands offer free products, exclusive discounts, limited-edition launches, and special promotions to celebrate one of the most iconic beauty products.

MAC Cosmetics has become known for offering a free lipstick during this annual event, making it one of the most sought-after beauty giveaways.