Walmart U.S. is taking a major step toward cleaner labels by removing 11 synthetic dyes and 30 additional ingredients—including certain preservatives, artificial sweeteners, and fat substitutes—from its private brand food products. This update impacts popular Walmart labels such as Great Value, Marketside, Freshness Guaranteed, and bettergoods.
You can find more information on Walmarts website here
What’s Changing?
Customers can expect the same great taste and value, but now with simpler, more familiar ingredients. Walmart’s reformulation is one of the largest in U.S. retail history, with updated products rolling out now through January 2027.
Synthetic Dyes Being Removed:
FD&C Blue 1 FD&C Blue 2 FD&C Green 3 FD&C Red 3 FD&C Red 4 FD&C Red 40 FD&C Yellow 5 FD&C Yellow 6 FD&C Citrus Red FD&C Orange B FD&C Violet 1
Other Ingredients Being Eliminated:
A list of 30 additional substances, including artificial sweeteners (like aspartame and saccharin), certain preservatives, and fat substitutes, will also be phased out.
Why It Matters
According to Walmart research, 62% of customers want more transparency in their food, and this move answers that call. Families will soon find Walmart’s private brand foods cleaner, simpler, and made with ingredients they can feel good about.
