Big changes are happening at Starbucks. The company launched a brand-new rewards program starting March 10, 2026, introducing new ways to earn Stars, new redemption tiers, and even a limited perk for top members.
If you regularly visit Starbucks, here are the three important updates you should know right now.
1. Reserve Members Can Buy the Bear Cup for $30
One of the most talked-about perks of the new program is a limited merchandise opportunity.
Customers who reach Reserve Member status can purchase the popular Starbucks Bear Cup for $30.
The collectible cup is available online because Starbucks collectible drinkware often sells out quickly, many fans are expected to grab this item as soon as it becomes available. Shop Here
2. Starbucks Launches a Brand-New Rewards Program
The updated Starbucks Rewards program introduces new redemption tiers and member status levels.
New Starbucks Rewards Star Redemption Tiers
25 Stars – Drink customizations like an espresso shot, syrup, or cold foam
60 Stars – Up to $2 off any item
100 Stars – Brewed coffee, tea, bakery items, or packaged snacks
200 Stars – Handcrafted drinks like lattes or cold brew, plus hot breakfast items
300 Stars – Lunch sandwiches or protein boxes
400 Stars – Select Starbucks merchandise
These new tiers give customers more flexibility when using their rewards.
New Starbucks Rewards Status Levels
Starbucks is also introducing three member levels:
Green Member
Available to all new members. Perks include:
– Free Mod Mondays (one free drink customization per month)
– Personalized offers and games
– Bonus Stars on qualifying Starbucks Card reloads
– Double Stars when using a personal cup
– Free birthday treat Stars stay active with monthly activity
Gold Member
Earn 500+ Stars in a year to reach Gold status.
Gold perks include:
– Free Mod Mondays Early access to offers
– Stars that never expire
– Extra Double Star Days
– Increased Star earnings per dollar spent
Reserve Member
Earn 2,500+ Stars in a year to unlock Reserve status.
Reserve members receive:
– All Gold benefits More Double Star Days
– Exclusive merchandise opportunities
– Access to special coffee experiences
– A personalized Reserve membership card
3. Triple Star Day on March 11
To celebrate the launch of the new rewards program, Starbucks is offering a Triple Star Day on March 11.
On this day, members can earn three times the Stars on their entire order, making it a great time to place a Starbucks order if you want to build rewards quickly.
Triple Star promotions are rare, so this is one of the easiest ways to boost your Starbucks rewards balance.
What This Means for Starbucks Fans
The updated Starbucks Rewards program introduces more redemption options, new member levels, and special perks for loyal customers.
Between the new Star tiers, the Reserve member collectibles, and the Triple Star Day promotion, Starbucks fans have several new ways to earn and redeem rewards.
If you frequently visit Starbucks, this update could change how you collect and use Stars throughout the year.
